{"id":879,"date":"2025-06-04T09:36:48","date_gmt":"2025-06-04T07:36:48","guid":{"rendered":"http:\/\/localhost\/2020\/?page_id=879"},"modified":"2025-11-26T16:19:40","modified_gmt":"2025-11-26T14:19:40","slug":"new-formats","status":"publish","type":"page","link":"https:\/\/2020.hr\/hr\/new-formats\/","title":{"rendered":"Novi formati"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"879\" class=\"elementor elementor-879\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af95ff5 e-con-full e-flex e-con e-parent\" data-id=\"af95ff5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f81f1f4 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f81f1f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Era novih native rje\u0161enja<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef3e14 elementor-widget elementor-widget-text-editor\" data-id=\"8ef3e14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2020\/ content agency predstavlja sljede\u0107u generaciju native rje\u0161enja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0f109 elementor-widget elementor-widget-button\" data-id=\"5a0f109\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/2020.hr\/hr\/new-formats\/#read-more\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Saznajte vi\u0161e<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9c1428 e-con-full e-flex e-con e-parent\" data-id=\"e9c1428\" data-element_type=\"container\" id=\"read-more\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5981c03 e-grid e-con-boxed e-con e-child\" data-id=\"5981c03\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3bc90a elementor-align-start elementor-widget__width-inherit elementor-mobile-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a3bc90a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Native<strong>NEXT<\/strong><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Alpha<strong>NATIVE<\/strong><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Photo<strong>MIX<\/strong><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9f5d2 elementor-widget elementor-widget-text-editor\" data-id=\"6f9f5d2\" data-element_type=\"widget\" id=\"text1\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Native \u010dlanci su omiljeni ogla\u0161iva\u010dki format kojim komunicirate sa svojim kupcima ili klijentima kako bi izazvali emociju i stvorili posebnu povezanost publike sa svojim brendom.<\/p><p>Predstavljamo Vam inovativan native format Native<strong>NEXT<\/strong>!<\/p><h3><strong>\u0160to sadr\u017eava?<\/strong><\/h3><p><strong>Video emisija \/\u00a0<\/strong>(panel \/ interview \/ webinar)<\/p><ul><li style=\"list-style-type: none;\"><ul><li>Isporu\u010dujemo video emisiju u kojoj sudjeluje do \u010detiri sugovornika + moderator.<\/li><li>Trajanje video emisije do 30 minuta.<\/li><li>Cjelokupna priprema sadr\u017eaja emisije, teaser za komunikaciju na dru\u0161tvenim mre\u017eama (15 sek.), pozivanje i koordinacija sugovornika te monta\u017ea materijala uklju\u010dena je u paket.<\/li><\/ul><\/li><\/ul><p><em>*Dodatna mogu\u0107nost: prijevod i\/ili titlanje emisije<\/em><\/p><p><strong>Native \u010dlanak \/\u00a0<\/strong>Isporuka native \u010dlanka na zadanu temu prema va\u0161em briefu + 2 fotografije, koje imate pravo koristiti i dalje plasirati kao cjelinu.<\/p><p>Format se isporu\u010duje u tri zasebna dijela;<\/p><ul><li style=\"list-style-type: none;\"><ul><li>Custom-made prijelom native \u010dlanka (Agencija predla\u017ee finalni izgled \u010dlanka na odabranim platformama)<\/li><li>Native tekst u Word dokumentu<\/li><li>Fotografije 1 i 2<\/li><\/ul><\/li><\/ul><p><em>*Budu\u0107i da mo\u017eete odabrati na koji \u0107ete na\u010din i na kojim platformama koristiti isporu\u010dene materijale, nudimo Vam mogu\u0107nost dodatnih custom-made prijeloma Native<strong>NEXT<\/strong>\u00a0formata.<\/em><br \/><em>**Napomena: fotografije se mogu koristiti isklju\u010divo kao sastavni dio native \u010dlanka odnosno Native<strong>NEXT<\/strong>\u00a0formata.<br \/><\/em><\/p><p><strong>Native video format \/\u00a0<\/strong>Isporuka video monta\u017ee u trajanju do 5 minuta + neobra\u0111eni snimljeni materijali. Uklju\u010deno snimanje na do maksimalno dvije lokacije u radijusu 50 km od Zagreba.<\/p><p><em>*Dodatna mogu\u0107nost: za sve dodatne zahtjeve izvan standardnog native videoformata cijena se formira prema zadanim parametrima.<\/em><\/p><p><strong>Video oprema \/\u00a0<\/strong>2020\/ content agency prati trendove i potrebe tr\u017ei\u0161ta te sukladno tome koristi najmodernije tehnologije i novitete. Studijska oprema kojom raspola\u017eemo sastoji se od profesionalnih Canon 4K kamkordera, Leofoto video stativa i najmodernije LED rasvjete, dok su za snimanje na raspolaganju Canon DSLR i mirroless fotoaparati, DJI dron i stabilizator za kamere, kao i mno\u0161tvo akcijskih kamera  s mogu\u0107nosti snimanja u 4K. Za livestream koristimo proizvode Blackmagic, a za zvuk mikrofone Rode i Saramonic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c133d elementor-widget elementor-widget-text-editor\" data-id=\"23c133d\" data-element_type=\"widget\" id=\"text2\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Predstavljamo vam ultimativni content native format koji ozna\u010dava eru novih native rje\u0161enja. Ovaj inovativni format zainteresirat \u0107e i one najokorjelije skeptike prema svim formatima ogla\u0161avanja jer \u0107emo va\u0161em sadr\u017eaju dati glas, boju, miris i okus\u2026<\/p><p>\u017delite isprobati nove produkcijske formate? Voljeli biste ispri\u010dati pri\u010du o svom proizvodu ili usluzi? Za nas je slu\u0161ati klijenta jedno, mi smo nau\u010dili kako Vas doista \u010duti i \u010dvrsto vjerujemo da ugra\u0111ivanjem djeli\u0107a sebe u svaku pri\u010du pru\u017eamo ne samo Vama, dragim partnerima, ve\u0107 i krajnjim \u010ditateljima, sadr\u017eaj koji \u0107e pri\u010dati pri\u010du i o kojem \u0107e se pri\u010dati.\u00a0<em>hear<\/em>\u00a0you, and firmly believe that by integrating a part of ourselves in each story we provide not only you, dear partners, but also the end users with content that tells a story and that will be a hot topic.<\/p><h3><strong>\u0160to sadr\u017eava?<\/strong><\/h3><p><strong>Native \u010dlanak \/\u00a0<\/strong>Isporuka native \u010dlanka na zadanu temu prema Va\u0161em briefu + 2 fotografije, koje imate pravo koristiti i dalje plasirati kao cjelinu. Format se isporu\u010duje u zasebnim dijelovima:<\/p><p>Format se isporu\u010duje u tri zasebna dijela;<\/p><ul><li style=\"list-style-type: none;\"><ul><li>Custom-made prijelom native \u010dlanka (Agencija predla\u017ee finalni izgled \u010dlanka na odabranim platformama)<\/li><li>Native tekst u Word dokumentu<\/li><li>Fotografije 1 i 2<\/li><\/ul><\/li><\/ul><p><em>*Budu\u0107i da mo\u017eete odabrati na koji \u0107ete na\u010din i na kojim platformama koristiti isporu\u010dene materijale, nudimo Vam mogu\u0107nost dodatnih custom-made prijeloma Alpha<strong>NATIVE<\/strong>\u00a0formata.<\/em><br \/><em>**Napomena: fotografije se mogu koristiti isklju\u010divo kao sastavni dio native \u010dlanka odnosno Alpha<strong>NATIVE<\/strong>\u00a0formata.<\/em><\/p><p><strong>Interaktivna infografika \/\u00a0<\/strong>Isporuka brendirane infografike prema Va\u0161em briefu koja sadr\u017ei interaktivne elemente. Infografika je izvrstan i vizualno atraktivan alat za generiranje nove publike, a mi \u0107emo za Vas napraviti brendiranu infografiku punu zanimljivih \u010dinjenica koja \u0107e na inovativan na\u010din predstaviti Va\u0161 brend.<\/p><p><strong>Native video format \/\u00a0<\/strong>Isporuka video monta\u017ee u trajanju do 5 minuta + neobra\u0111eni snimljeni materijali. Uklju\u010deno snimanje na do maksimalno dvije lokacije u radijusu 50 km od Zagreba.<\/p><p><em>*Dodatna mogu\u0107nost: za sve dodatne zahtjeve izvan standardnog native videoformata cijena se formira prema zadanim parametrima.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a07b2a elementor-widget elementor-widget-text-editor\" data-id=\"1a07b2a\" data-element_type=\"widget\" id=\"text3\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nudimo Vam mogu\u0107nost snimanja autenti\u010dnih autorskih fotografija, koje nisu prethodno objavljene. Prilago\u0111ene su i prate temu native formata te ostaju u trajnom vlasni\u0161tvu klijenta. Mo\u017eete ih koristiti kad god i koliko god puta \u017eelite bez potpisivanja autora.<\/p><h3><strong>Primjeri:<\/strong><\/h3><ul><li>Korporativno snimanje u uredu za native \u010dlanak\/intervju<\/li><li>Event\/promo fotografija<\/li><li>Fotografije za dru\u0161tvene mre\u017ee<\/li><li>Product photo<\/li><\/ul><p><em>*Snimanje se dogovara unaprijed na do maksimalno dvije lokacije u radijusu 50 km od Zagreba. Cijena na upit.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0a4e99 elementor-widget elementor-widget-html\" data-id=\"a0a4e99\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n  .elementor-icon-list-item {\r\n    cursor: pointer;\r\n  }\r\n\r\n  .elementor-icon-list-item.active .elementor-icon-list-text {\r\n    color: black !important;\r\n  }\r\n<\/style>\r\n\r\n<script>\r\n  const originalLabels = [\"NativeNEXT\", \"AlphaNATIVE\", \"PhotoMIX\"];\r\n\r\n  function splitAndBold(label) {\r\n    const match = label.match(\/[A-Z]+$\/);\r\n    if (!match) return label;\r\n    const index = label.lastIndexOf(match[0]);\r\n    const first = label.slice(0, index).toUpperCase();\r\n    const second = label.slice(index).toUpperCase();\r\n    return `${first}<strong>${second}<\/strong>`;\r\n  }\r\n\r\n  function showText(index) {\r\n    for (let i = 1; i <= 5; i++) {\r\n      const el = document.getElementById('text' + i);\r\n      if (el) el.style.display = (i === index) ? 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Read more NativeNEXT AlphaNATIVE PhotoMIX Native articles are a popular advertising format through which you communicate with your customers or clients in order to evoke an emotion and create a special connection between the audience and your brand. Introducing the &#8230; <a title=\"Novi formati\" class=\"read-more\" href=\"https:\/\/2020.hr\/hr\/new-formats\/\" aria-label=\"Read more about New formats\">Op\u0161irnije<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-879","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/2020.hr\/hr\/wp-json\/wp\/v2\/pages\/879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2020.hr\/hr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/2020.hr\/hr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/2020.hr\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2020.hr\/hr\/wp-json\/wp\/v2\/comments?post=879"}],"version-history":[{"count":0,"href":"https:\/\/2020.hr\/hr\/wp-json\/wp\/v2\/pages\/879\/revisions"}],"wp:attachment":[{"href":"https:\/\/2020.hr\/hr\/wp-json\/wp\/v2\/media?parent=879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}